Miscellaneous Alumina Crucibles - Product Photography for Almath Crucibles - Main Ambition

Disrupting the ceramics industry by providing an easy-access ecommerce experience.

Client

Almath; Global technical ceramics and crucibles manufacturer and supplier.

Services

Brand Strategy, Website Design, Ecommerce, PPC Campaigns

Project Background

Almath had the ambition to provide their customers with an "amazon-style" shopping experience - to meet an unmet need within the ceramics industry for an accessible way to place low-volume orders for technical ceramics and crucibles.

Product & Process

To engage customers in the sales process we captured creative visuals of the products and a brand video for the homepage. The goal being to instil confidence in the wider scientific community, and build Almath's reputation for quality as an industry leader.

Alumina Nozzles - Product Photography for Almath Crucibles - Main Ambition
Graphite Cylinder - Product Photography for Almath Crucibles - Main Ambition
Vitreous Carbon Cylinder - Product Photography for Almath Crucibles - Main Ambition
Miscellaneous Alumina Crucibles - Product Photography for Almath Crucibles - Main Ambition

Prioritising the Users

Identifying the needs of Almath's current and aspirational users, we mapped out their user journey on the site, ensuring they could get to the outcome they need within a maximum of 5 clicks from the homepage.

User Flow Diagram for Almath Crucibles Website - Website Strategy - Main Ambition

Website and Traffic

The design of the site was kept minimal and functional to appeal to current and aspirational customers, and offer a frustration-free browsing experience that would enhance the brand's reputation within the global scientific and business community.

Almath Crucibles Website mockup on Tablet Device - Main Ambition
Optimised for all devices and browsers.
Almath Crucibles website mockup designed using Sketch - Main Ambition
Miscellaneous Alumina Crucibles - Product Photography for Almath Crucibles - Main Ambition

Disrupting the ceramics industry by providing an easy-access ecommerce experience.

Client

Almath; Global technical ceramics and crucibles manufacturer and supplier.

Services

Brand Strategy, Website Design, Ecommerce, PPC Campaigns

Project Background

Almath had the ambition to provide their customers with an "amazon-style" shopping experience - to meet an unmet need within the ceramics industry for an accessible way to place low-volume orders for technical ceramics and crucibles.

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Product & Process

To engage customers in the sales process we captured creative visuals of the products and a brand video for the homepage. The goal being to instil confidence in the wider scientific community, and build Almath's reputation for quality as an industry leader.

Alumina Nozzles - Product Photography for Almath Crucibles - Main Ambition
Graphite Cylinder - Product Photography for Almath Crucibles - Main Ambition
Vitreous Carbon Cylinder - Product Photography for Almath Crucibles - Main Ambition
Miscellaneous Alumina Crucibles - Product Photography for Almath Crucibles - Main Ambition

Prioritising the Users

Identifying the needs of Almath's current and aspirational users, we mapped out their user journey on the site, ensuring they could get to the outcome they need within a maximum of 5 clicks from the homepage.

User Flow Diagram for Almath Crucibles Website - Website Strategy - Main Ambition

Website and Traffic

The design of the site was kept minimal and functional to appeal to current and aspirational customers, and offer a frustration-free browsing experience that would enhance the brand's reputation within the global scientific and business community.

Almath Crucibles Website mockup on Tablet Device - Main Ambition
Optimised for all devices and browsers.
Almath Crucibles website mockup designed using Sketch - Main Ambition