New Brand, Retro Styles

We worked with Audiotech to outline a visual direction that fit with their identity and values. Settling on a balance between modern and retro styles, calling upon inspiration from music tech throughout modern history.

Capturing the Vibe

For the site to communicate effectively with customers it needed compelling imagery. Capturing repairs in action to enable people to gain a sense of the process and build connection with the brand, alongside a round of product photography to build out the ecommerce store.

Simple to navigate, stylish and clean

Our strategy sessions indicated that Audiotech's primary user prefers their online shopping to be no frills, hassle-free. We prioritised simple navigation, and logical UX to eliminate the opportunity for frustration, and streamline the experience.