GR's branding was given a refresh to ensure consistent visual communication across the three distinct websites. Keeping a clear link between the sites to enhance the national reputation of the brand and ensure users have a similar experience no matter which site they are on.

The brief called for showstopping design that wow's. We considered this an opportunity for storytelling, and produced three expansive 3D animations specific to each location that would showcase the process of commercial glazing repairs being carried out. They would be the first thing potential clients see when landing on the homepage -  dynamic and  impossible to ignore.

The three sites were kept purposefully consistent, with animations, case studies and blog posts providing variation by being specific to the operations of the individual location. Animations and 3D stills were used throughout the site as dynamic set pieces to keep users engaged.