Helping experts in Childcare Education to reach potential students online.
Project Background
Scope Early Years are an organisation of experts in childcare, providing apprenticeships to students looking to enter the industry. Seeking funding to run a new Traineeship programme, they needed a website redesign along with a targeted PPC campaign to drive people to sign up to the course.
Learning & Earning
To attract signups to the traineeship course we developed a marketing strategy that targeted particular age, location and interests required by someone likely to undertake childcare education in Leicester with a view to building a career in the industry.
