Scope Early Years are an organisation of experts in childcare, providing apprenticeships to students looking to enter the industry. Seeking funding to run a new Traineeship programme, they needed a website redesign along with a targeted PPC campaign to drive people to sign up to the course.
To attract signups to the traineeship course we developed a marketing strategy that targeted particular age, location and interests required by someone likely to undertake childcare education in Leicester with a view to building a career in the industry.
Scope Early Years are an organisation of experts in childcare, providing apprenticeships to students looking to enter the industry. Seeking funding to run a new Traineeship programme, they needed a website redesign along with a targeted PPC campaign to drive people to sign up to the course.
To attract signups to the traineeship course we developed a marketing strategy that targeted particular age, location and interests required by someone likely to undertake childcare education in Leicester with a view to building a career in the industry.