Almath.

Almath Crucibles' existing website, approaching 8 years old, was considered unstable and costing the company sales at crucial periods, raising serious questions about its viability. Main Ambition were tasked with producing a modern redesign, built from the ground up. The site was constructed with SEO and the applications of LLMs in mind, with content structured to be informative, accessible and engaging for users and AI.

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The site included advanced functionality to remove time-consuming manual input from the sales process, saving Almath Crucibles valuable time and streamlining the customer experience. The tools included an Automated Quotes System, Advanced Product Data Tables and Expansive Attribute Sets. Main Ambition operate the Google Ads campaigns, conducting competitor analysis, keyword optimisation and managing the bidding system to ensure that Almath Crucibles are competing for the top spots in all relevant keywords.